Digital Analytics Association

Digital Analytics Manager

Spotlight Preferred
Air Miles
Toronto, Ontario, Canada
28 days ago


It's fun to work in a company where people truly BELIEVE in what they're doing!

Manager, Digital Analytics

The Analytics & Insights Team at AIR MILES® is looking for a Manager, Digital Analytics to join our team.

The A&I Team is a group of 100+ individuals working across different disciplines within Data & Marketing Analytics, Data Engineering, Data Science, Data Products, and Market Research. We work collaboratively with our internal stakeholders and our external business partners across industries such as Grocery, Banking and Retail to design, develop and execute loyalty marketing analytics solutions using one of Canada’s largest transactional databases and best-in-class technologies. Come join us on our journey to becoming Canada’s most recognized loyalty program.

Benefits and Perks at AIR MILES:

  • COVID-19 Work-from-Home safety response
  • Annual Wellness Subsidy
  • Loyalty Days and Anniversary Air Miles
  • Recognized as Canada’s Top Employer
  • Extensive Learning and Development Tools and Programs
  • Flexible Work Arrangements
  • Tuition Reimbursement
  • Summer Hours Program
  • AIR MILES Gold® Collector
  • Group RRSPs & Company match
  • Wellness Resources including Cognitive Behavioural Therapy
  • Volunteer Paid Time Off Program

There’s a reason we’re recognized as one of the best places to work year after year: We give you more than a place to work, we give you a place to grow your career. That’s what sets us apart.

What Will You Work On?

Reporting to the Associate Director, Digital Analytics, this role is responsible for delivering Reports, Dashboards, and Insights in support of AMRP’s digital strategy. The mandate includes partnering with digital channel owners as well as internal data  science, customer service, marketing, legal and technology teams to ensure the organization understands and can act on insights derived from our customers’ on-site digital behaviour.

Additional responsibilities include training the organization on the access and use of digital analytics data, supporting campaign tracking & a/b testing.  In support of these goals, this role will manage, recruit, and train a small team of talented digital analysts.

How Will You Create Impact?

  • Conduct reporting and analyses on all digital properties to enhance user experiences, optimize campaign performance, and provide recommendations to the organization
  • Work with stakeholders, designers, and developers to develop measurement plans that enable future reporting and analyses
  • Oversee, create, and automate tools and dashboards to effectively manage requests from stakeholders with varying levels of technical capability
  • Build and foster a team with high levels of relevant skills (analytics, story-telling, data visualization, etc.) and knowledge (an understanding of tagging, marketing technologies and methods, quantitative and qualitative research methods)
  • QA and troubleshoot, tags on digital properties using JavaScript and the developer console

Let’s Talk About You:  

  • Four-year degree or equivalent, with some statistics
  • 3+years of digital analytics experience using Google or Adobe Analytics.
  • Google or Adobe Analytics certification
  • Ability to QA digital analytics code with browser consoles, and an understanding of HTML, CSS, JavaScript and the document object model.
  • Familiarity with digital analytics tag managers and tagging methods
  • Strong familiarity with Digital Marketing technologies, including campaign tracking
  • Proficiency with SQL and Python for data science is a requirement

Diversity, Equity and Inclusion

AIR MILES is for everyone. We are committed to embedding inclusion in the way we work and the services we offer. We believe that inclusion is not only a strength but a competitive advantage for AIR MILES and we focus on building a culture of inclusion that enables us to perform, innovate and be ourselves.  

In your application, please feel free to advise if you require reasonable accommodation for the interview process. We welcome you to note which pronouns you use (for example: she/her/hers, he/him/his, they/them/theirs, etc). Please know interviews are currently being conducted remotely, via phone or video call. We look forward to ‘virtually’ meeting you!

Meet our Employee Resource Groups (ERGs)

AIR MILES is home to many Employee Resource Groups that represent different identities and interests of our Associates. Learn more about them below.

Pride at AIR MILES (PAL): PAL (Pride at LoyaltyOne) is focused on promoting diversity through a safe and inclusive working environment for all Associates, regardless of sexual orientation, gender identity, or gender expression.

Women’s Leadership Initiative (WLI): The Women’s Leadership Initiative, is a grassroots initiative at AIR MILES. Our mission is to champion the growth and empowerment of women at AIR MILES.

The Sustainables:  This is an employee resource group dedicated to empowering Associates to make a difference in their own lives around the environment and climate change action.

Toastmasters: Toastmasters International teaches communication and leadership skills through a worldwide network of clubs.

Our COVID-19 Response

The well-being of our Associates is our top priority. Since March 2020, we made the decision to ask all Associates to work from home until further notice. Everyone is set up with the tools and resources required to stay connected and make work-from-home routines more comfortable. We continue to follow the guidance of the provinces, municipalities & public health agencies that we operate in as well as consider the safety, health and interests of our Associates, as we make decisions about reopening our office locations.

Check us out – AIR MILES, a LoyaltyOne Company on StackOverflow LinkedIn |GlassdoorFacebook |

Twitter | Instagram LoyaltyOne Culture | Instagram AIR MILES


Today, there are more ways than ever to engage shoppers. At AIR MILES, we believe that understanding the people behind the purchase is key to winning their hearts – and their wallets. For over two decades and from more than fifty locations around the globe, we have paired expertise in shopper behavior with advanced analytics to uncover the data-driven insights that drive successful loyalty, marketing and merchandising solutions. At AIR MILES, we know that in coming together we are at our strongest – and that together we can help shape the future for our clients, their shoppers and our communities. AIR MILES is an Alliance Data company.  For more information, visit 

About ADS 
Alliance Data® (NYSE: ADS) is a leading global provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and emerging technologies. An S&P 500 and Fortune 500 company headquartered in Plano, Texas, Alliance Data consists of three businesses that together employ more than 16,000 associates at approximately 100 locations worldwide.  For more information, visit 

Alliance Data is an Equal Employment Opportunity employer. Accordingly, we will make reasonable accommodations to respond to the needs of people with disabilities in accordance with legislation. 

Alliance Data participates in E-Verify.

Job Information

  • Job ID: 58302507
  • Location:
    Toronto, Ontario, Canada
  • Position Title: Digital Analytics Manager
  • Company Name: Air Miles
  • Industry: Advertising / Marketing
  • Job Type: Full-Time
  • Experience Level: Mid Level

Please refer to the company's website or job descriptions to learn more about them.

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