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Epson America, Inc.
Los Alamitos, California, United States
1 day ago

Description

Epson, a $10B global leader in high-quality consumer electronics, imaging, and point of sale printing devices, is seeking an exceptional Digital Marketing Analyst to join our Web team. Join a high-energy team with a strong manager coach that will support you to flourish and succeed! This position will be based out of our Los Alamitos, CA office with the opportunity for a hybrid work schedule.

Principal Accountabilities

In addition to the following Epson's policies and procedures, principle accountabilities include, but are not limited to:

Online Metrics and Analysis

  • Regularly monitor, identify and analyze key online trends and recommend marketing activity changes based on data. 
  • In conjunction with Manager, help ensure Google Analytics and other data partner integrations are in place to maintain data integrity.
  • Assist with transforming raw web analytics data into actionable insight/opportunities for business stakeholders to help drive E Store sales, overall sales of Epson in the channel and improved brand perception.
  • Develop, produce and oversee the creation of regular, standard web analytics reporting. Develop specialized analysis or tracking reports as needed.
  • Oversees the website tagging initiatives designed to maximize consumer data collection and data sharing for online marketing and analytics.
  • Assist with multivariate testing and provide analysis and recommendations based on results.
  • Provide data for CRM and Customer Support teams to ensure collaboration on customer data analytics
  • Assists with data reporting on website operations and annual E-Store plans as needed
  • Create regular metrics and campaign performance update and  reports for presentations to management

Responsible for

  • Regular, proactive monitoring and reporting on the performance of all Epson online properties (Business to Consumer and Business to Business website initiatives).
  • Provides quantitative metrics and analyses measuring site/page performance with recommendations for how to amend online creativity or activity to produce greater customer acquisition and retention across various Epson pages and platforms. 
  • Assists with analytics activities including Google Analytics reporting, online research, tag management and multivariate testing.

Minimum Requirements

  •  At least 2 years of experience in Google Analytics and Adobe Analytics 
  • Completion of an undergraduate program or equivalent experience (B.A. or B.S.)
  • Experience in ContentSquare and ObservePoint is a plus


Job Information

  • Job ID: 61148903
  • Location:
    Los Alamitos, California, United States
  • Company Name: Epson America, Inc.
  • Position Title: Digital Marketing Analyst
  • Industry: Consumer Products
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: H.S. Diploma/Equivalent
  • Experience Level: Mid Level
  • Required Travel: 0-10%

Please refer to the company's website or job descriptions to learn more about them.

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