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Thrivent
MN, United States
21 days ago

Description

We exist to help people achieve financial clarity. At Thrivent, we believe money is a tool, not a goal. Driven by a higher purpose at our core, we are committed to providing financial advice, investments, insurance, banking and generosity programs to help people make the most of all they’ve been given.

At our heart, we are a membership-owned fraternal organization, as well as a holistic financial services organization, dedicated to serving the unique needs of our clients. We focus on their goals and priorities, guiding them toward financial choices that will help them live the life they want today—and tomorrow.

Job Summary

Thrivent Asset Management is looking for a Digital Analytics Strategist for our MarTech Analytic Solutions team. You will support ThriventFunds.com and related websites focusing on website and media analysis. You will use analytic tools, including but not limited to Adobe Analytics, to understand in detail the effectiveness of digital marketing campaigns and targeting efforts and drive both media and site optimization. More specifically, this is a consulting, measurement, analytics and reporting position with responsibility for obtaining, developing, and analyzing data based on statistical techniques to determine fact, prove/disprove hypothesis, develop insights, and make fact-based recommendations on website content optimization and improved marketing spend.

**We are open to candidates working remotely anywhere across the United States.

What you get to do:

  • Lead efforts using the Adobe Marketing Cloud, specifically Adobe Analytics, Adobe Target, and Adobe Audience Manager.
  • Partner with our digital agency on developing and executing tracking, measurement, insights and optimization strategies.
  • Develop insights from A/B and multi-variate testing of digital marketing collateral and dynamic site content, as well as develop hypotheses on consumer behavior and preferences.
  • Work collaboratively across product, marketing, and sales teams to define specific hypothesis/questions to track, evaluate and analyze.
  • Discover, obtain and prepare data for analysis.
  • Develop test and measurement plans to evaluate effectiveness of marketing initiatives, providing key insights on campaign, media and website performance.
  • Define specific reporting requirements including: key data points, timing, display, and distribution.
  • Evolve measurement and reporting, working collaboratively with internal and external sales and service providers, to provide insight with multi-channel marketing mix modeling.
  • Use and manage business tools, systems, and infrastructure to secure, normalize and organize data from multiple sources for analysis of site, app, and campaign performance.
  • Monitor and incorporate analytics and measurement standard methodologies.

Traits we value:

  • Deep expertise with Adobe Analytics and experience with other Adobe Marketing Cloud systems and their integrations.
  • Ability to accurately and effectively tell the story told by the data.
  • Ability to utilize technology to develop insights and build reports and/or secure information necessary for decision-making in a manner that is readily consumable by senior leadership.
  • Strong quantitative background in statistics as applied to marketing.
  • Strong attention to detail, excellent organizational, planning and analytical skills.
  • Places high value on accuracy and integrity of work produced.
  • Willingness to try new things and learn new skills, based on divisional needs.
  • Effective verbal and written communication skills, including issue anticipation.
  • Able to work with a sense of urgency on multiple projects at the same time.
  • Ability to work independently and organize and lead projects.
  • Collaboration and influencing skills. Experience facilitating meetings and/or group discussions.


Requirements

What we want from you:

  • College degree required. Advanced degree in mathematics, business, statistics or related field is preferred.
  • 5+ years of experience in the digital marketing analytics field or related area.
  • Experience using Adobe Analytics including familiarity with system administrator functions and Adobe Analytics solution design concepts; 5 plus years of experience preferred.
  • Consultative and interpersonal skills. Ability to constructively assess the goal, determine appropriate measurements and set up a corresponding measurement framework.
  • Experience in using database and data warehouse environments, and statistical methods to analyze data.
  • Proficient with Microsoft Office Suite and other applications or software as required for analysis and reporting.
  • Experience working in an agile development environment

Additional Information

  • This position is a full-time remote opportunity.
  • This position allows a flexible work arrangement meaning you may work on-site and/or remotely from the Minneapolis, MN or Appleton, WI area.

Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.

Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to human.resources@thrivent.com or call 800-847-4836 and request Human Resources.

Job Information

  • Job ID: 63778215
  • Location:
    Remote, United States
    Minneapolis, Minnesota, United States
  • Company Name For Job: Thrivent
  • Position Title: Digital Marketing Analytics Strategist - Remote
  • Industry: Banking / Accounting / Financial
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Experience Level: Senior Level
  • Required Travel: 0-10%

Thrivent Financial is a membership organization of Christians. Other Fortune-500 financial companies offer advice, but at Thrivent, we blend faith, finances and generosity to help our members have a healthy relationship with money—because we know that feeling like you have “enough” isn’t directly related to how much you have, it’s about how you use what you have. At Thrivent, we provide financial guidance by looking at money differently—seeing it as a tool; not a goal. When you join our team, you’ll put your tal...

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